Experiential marketing and the IAKI experience
IAKI follows the experiential marketing approach, which enables brands to offer consumers concrete and multisensorial experiences, associated with their products and services, rather than mere products and services. These brand experiences are so full and rich to involve consumers’ senses, minds and emotions at the same time. They are memorable enough to have a real influence on consumers’ buying process and the way brands are perceived. No other way to hit your target, spur it to loyalty, and enhance advocacy.
Moreover, IAKI has applied experiential marketing to its own operative method, so that working with IAKI can be considered a positive, pleasant and productive experience, too. Therefore, we pay very much attention to be efficient, quick and flexible. We always aim high, while providing practical and rapid solutions. To try it yourself, .