Word of mouth marketing

Word of mouth (often shortened to WOM) has always been there and worked over centuries as mechanism of socialization that exists since the origin of man:confront each other on their needs and desires, and speak well of what pleases and interests.

That is the reason why a good product, generates spontaneous conversations and positive opinions.

In addition, opinions and advice received from friends have more persuasive authority than brand communication and even the traditional media.

Today, through the Word of Mouth Marketing you can lead this natural phenomenon in a systematic manner in order to encourage the emergence of spontaneous and genuine conversations in favor of a brand and its products, to turn consumers into the most convinced promoters of a brand.

How? Putting people in the best possible conditions to share their passion for a product, comparing the service and communicate with the companies.Do not putting ideas on their head, but by moving their.

With the appropriate techniques of word of mouth can be stimulated, accelerated and measured, but without recourse either to remuneration or incentives typical, for example, to the referral marketing or multilevel marketing.

Any approach of manipulation or forcing the natural flow of communication between individuals need to be fought, why would slow down and because bottled up word of mouth instead amplify it.

Need an ethical approach, where the relationship with the client, the consumer's opinion and his true identity is based on criteria of transparency and honesty.

IAKI has been the first Italian agency to believe in word of mouth. Moreover, it plays an active role in the most prestigious international authority on word of mouth, as it’s part of the WOMMA Leadership Committee and Research Council. Nonetheless, success has not gone to IAKI’s head, entirely absorbed in organizing effective word of mouth programs.