Brand identity
Today, brand identity language goes far beyond logo design or the search for a brand name. The market is full of keen competitors, so it’s fundamental to differentiate each brand in a crystal-clear way right from the start, with regard to definite targets.
That’s why brand identity must have a rich multisensorial character, enhance target interaction, be emotionally involving. In few words, it must become a catalyst of memorabile and highly significative experiences.
After defining the customer experience most suitable to a brand, IAKI proceeds to realize all its branding elements:
- Competitor and scenario analysis
- Naming
- Lettering
- Positioning
- Logo design and payoff
- Corporate/product identity.
Moreover, we provide foreign companies with the Italian localization of their brand identity. That's quite interesting, isn't it?