IAKI
Marketing esperienziale

Guerriglia and street marketing

Sometimes, we amaze everybody with a tactical guerrilla marketing campaign. We organize unconventional and unusual events to promote a brand and its products through highly visible and impactful initiatives, based on brand values.

Sometimes, this comes down to communication activities, getting media attention for the brand. On other occasions, like street marketing, consumers are personally involved to make the target contact more effective and memorable.

In any case, these activities are powerful bullets to hit the target and win consumers through surprising experiences, taking place exactly where they live, work, stroll, and relax. When business success is at stake, winning is what counts.