Word Of Mouth programs
IAKI sticks to the original and strictest definition of word of mouth. On the other hand, it did not passively derivate word of mouth from the United States, where WOM is very popular, getting more and more attention even in Europe. As a matter of fact, IAKI has adapted word of mouth techniques to the Italian market, and it has tested them through real projects on the field.
This know-how enables IAKI to follow every single step of a word of mouth program:
- Strategy development
- Production management
- Informative materials
- Results monitoring.
Word of mouth is based on spontaneous conversations among consumers, true. But we leave no room for improvisation.