Ambient marketing Circuits

To make more effective the ambient marketing activities, IAKI has developed the concept of circuits. A circuit is a set of locations frequented by a homogeneous target and characterized by many common elements that allow you to treat them as an "media" unit.

Over the years, IAKI has mapped for each circuit: coverage, number and type of contacts, profile of attendees, operating procedures, costs. The circuit allows to plan the program of ambient marketing with greater efficiency, speed and cost control.