Digital & Interactive

Old-fashioned advertising, like the Italian “Carosello”, is dead. Web 2.0 has changed even the Internet. Consumers are less and less willing to receive above them, one-way messages from a brand. Above all, they want express their opinions and get involved. Someone think that interaction is the key to future. For us, interactive communication is not the future; it’s already here, and we concretely do it every day.