Branding & naming

Today, brand identity language goes far beyond logo design or the search for a brand name. The market is full of keen competitors, so it’s fundamental to differentiate each brand in a crystal-clear way right from the start, with regard to definite targets.

That’s why brand identity must have a rich multisensorial character, enhance target interaction, be emotionally involving. In few words, it must become a catalyst of memorabile and highly significative experiences.

After defining the customer experience most suitable to a brand, IAKI proceeds to realize all its branding elements:

• Competitor and scenario analysis
• Naming
• Lettering
• Positioning
• Logo design and payoff
• Corporate/product identity.

Moreover, we provide foreign companies with the Italian localization of their brand identity. That's quite interesting, isn't it?